Consumer Product Consideration and Choice at Purchase Time at Online Retailers
نویسندگان
چکیده
Research on electronic commerce has shown that information provided by online retailers, such as product recommendations and consumer reviews, have a significant impact on consumer product choice (Dellarocus 2006, Duan et al. 2008, Fleder and Hosnagar 2008, Lynch and Ariely 2000). However, few studies have considered the timing of the consideration and choice process. In this study, we analyze one aspect of this question – consumer consideration and choice at the time of purchase.
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تاریخ انتشار 2011